I Know What You Did Last Valentine's!

Alright people. It's the cursed month of February. Why is it cursed? Because Valentine's day happens to  full right in the middle of it. And so far, even though we're day 2, it hasn't started very well. Now you may think I'm bitter for disliking Valentine's because I'm single. Well you're wrong. 1. I am not bitter and 2. I am not single. Why do I hate V day? Because when you're single, everyone else finds a way to rub it in your face and give you lectures abut how you'll find someone eventually and give you looks of sympathy. And if you are with someone, the search for a gift. Oh how I hate gift shopping.. Last year, funny enough on the same date, I wrote a post about the Mukhi Sisters' Valentine's ad that stirred so much controversy it's ridiculous. A lot of people definitely loved it, some people thought it was obscene. But guess what? It worked. Why? Because people still talk about it till today and that's when you know it was a great success. In case you missed it, this was last year's ad.

Brilliant isn't it? Funny thing is, it became a typical hand gesture. Check out Facebook pictures of random people, along with the rock, peace and f*** you hand gestures, you'll find the F U Valentine's gesture (yes I named it myself). Not only that, "I Buy my own gifts on Valentines" became a very commonly used phrase. Now, what's this year's ad? A continuation of last year's brilliant idea. It's to tell the boys that the Mukhi Sisters are also thinking about you.

Brilliant aren't they? The genius behind all of this is Fadi Mroue of the one and only république. Best creative agency in town. Sheer geniusness no? Love the Mukhi Sisters. Love république. So come on peoples start buying your loved ones (and yes you can consider yourself to be your own loved one) gifts for Valentines. And since I feel the love in this post, here's one of my all time favourite tracks and video. Just makes you want to get up on your feet and dance!

Valentine hating,

Bambi

Jewelry with an Attitude (part III)

Hello hello. So as you can tell from my title, I am talking about jewelry, and not just any kind of jewelry.. No no... I'm talking about jewelry with an attitude.. Figured it out yet??? Exactly.. The Mukhi Sisters.. And they're back with a double bang.. Back with a fantastic ad Click here for a recap (part I) and (part II)
And if you guys remember, I've been in love with their ads ever since they started. They're so simple but their slogans ooze femininity and empowerment. Here's the ad:

And here are a few things from their collection, and these are just earrings, wait till you see the rings.. Oh my heart if I could own them all... *sigh*











And here's their multi-use headpiece, head band and choker. Isn't it so purrrrttttyyy??? Yup yup I know I loved it too.. Especially that all three uses remain big trends this summer. And the prices, as I mentioned in the previous parts, vary so whatever your budget is you can definitely find something there.

Jewelry with an Attitude (part II)

You know how I started going on and on about the Mukhi sisters a couple of blogs back? Well their new ad is out. Hello Valentines and F*** YOU! "I buy my own gifts on Valentines" is the slogan, and true it is. Who said that you need a man to buy you jewelry on V day? I mean a lot of single ladies out there, independent, working hard, don't need a man to buy them things or to spend on them! Yes we are the women of today, we spend on us and we live, not survive... LIVE! Live, laugh, love, eat, drink, dance, sing, work, party, and spend on ourselves. So all you single ladies out there, get yourselves something for valentine's, call up your friends and go out, Valentine's is over rated anyway (and yes I'm only saying that cause I'm single)! Thankyou Mukhi Sisters for helping us realize that life is good, and we should treat ourselves on V day! Kudos, big ups, bravo, chapeau, standing O, very well done! (check the ad below, isn't it excellent??)



P.S.: This ad and the previous one for the Mukhi Sisters was designed by Republique!

Jewelry with an Attitude (part I)

So I have brilliant friends.. I do.. Smart, funny, beautiful and extremely creative and talented. They are the Mukhi Sisters. They launched their own brand to distinguish themselves from their parent's brand (Effy's). Oh I just realized, I didn't mention what it is they do and what their line is. Silly me.. Jewelry of course. After all Diamonds are a girl's bestfriend. They're not accessories per say since they're real precious and semi precious stones, but they are chic and pretty and let's avant garde as opposed to the other jewellers in the market. So anyway, you have the check their stuff out. Besides their amazing stuff, the ad itself was really good. So different. It's like they cater to the beautiful, independent, feminine and stylish women of our generation. Yayyyyyy us!

Anyway, see for yourself. Isn't it amazing? Wait till you see their next ad. But I'll keep that as a surprise. Ta ta for now! X