One of the blogs I follow religiously is Street Style London, and I just fell in love with today's post. Basically she and American Apparel worked on mixing street style with new items from a shop (basically theirs) to create ads. For example Jill (from street style London) chose Emily (the model in the pic) to meet her at American Apparel dressed up in whatever she wanted, she picked out what she liked, incorporated it into her own wardrobe and a few shots on the streets later, VOILA! A great ad. If you like the trousers for example you can actually click on the link and buy them. I think it's a great way to advertise. Well done!
For more details on this movement, click here!
