I Know What You Did Last Valentine's!

Alright people. It's the cursed month of February. Why is it cursed? Because Valentine's day happens to  full right in the middle of it. And so far, even though we're day 2, it hasn't started very well. Now you may think I'm bitter for disliking Valentine's because I'm single. Well you're wrong. 1. I am not bitter and 2. I am not single. Why do I hate V day? Because when you're single, everyone else finds a way to rub it in your face and give you lectures abut how you'll find someone eventually and give you looks of sympathy. And if you are with someone, the search for a gift. Oh how I hate gift shopping.. Last year, funny enough on the same date, I wrote a post about the Mukhi Sisters' Valentine's ad that stirred so much controversy it's ridiculous. A lot of people definitely loved it, some people thought it was obscene. But guess what? It worked. Why? Because people still talk about it till today and that's when you know it was a great success. In case you missed it, this was last year's ad.

Brilliant isn't it? Funny thing is, it became a typical hand gesture. Check out Facebook pictures of random people, along with the rock, peace and f*** you hand gestures, you'll find the F U Valentine's gesture (yes I named it myself). Not only that, "I Buy my own gifts on Valentines" became a very commonly used phrase. Now, what's this year's ad? A continuation of last year's brilliant idea. It's to tell the boys that the Mukhi Sisters are also thinking about you.

Brilliant aren't they? The genius behind all of this is Fadi Mroue of the one and only république. Best creative agency in town. Sheer geniusness no? Love the Mukhi Sisters. Love république. So come on peoples start buying your loved ones (and yes you can consider yourself to be your own loved one) gifts for Valentines. And since I feel the love in this post, here's one of my all time favourite tracks and video. Just makes you want to get up on your feet and dance!

Valentine hating,

Bambi